DRIVN Checks the Boxes of What Clubs Need

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When the youth soccer club Thomas Finlay was operating started to feel growing pains, he knew the club needed to be run like a small business.

And Finlay had a solid background on which to draw. He had coached in the Atlanta area. He was executive director for New Orleans Soccer Academy, and he had a degree in Economics and Political Science from Wake Forest, where he played for four years.

So, what did Finlay do to set the course for what was then called the North Mecklenburg Soccer Club? He turned to an odd source for the solution.

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No Need to Jump to Conclusions Anymore

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So, you have a player who is not performing as well as you’d like, and it’s frustrating. They are among your most talented players, but they just don’t get it done.

You have your own theories as to why, and over time you convince yourself you are right – he’s just lazy, he’s too slow, he’s not aggressive enough.

But what if you are wrong? What if there is a simple explanation that neither you nor the player have considered? What a waste that would be.

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