I have an old Sports Illustrated. The cover date is July 4, 1960. Articles teased on the cover are about Bill Veeck, Archie Moore and the US Olympic Trials. But the most interesting part of the magazine is the ads.
Cameras, video recorders, cigarettes, telephones, cigars and a whole lot of alcohol are the most prominent products being advertised, but one Campbell Soup ad caught my eye. It was for “Soup on the Rocks.”
Soup on the Rocks was purported to be a “New refreshing drink that perks you up after sports.” Readers were instructed to just pour Campbell’s Beef Broth straight from the can over ice to “replenish the salt and water you lost on the tennis court or golf course.” M’m, M’m Good!”
We’ve come a long way in sports science.
While I have never personally seen anyone pour a can of soup – beef broth or not – over ice and drink it – it has also been quite a while since I saw a team warming up by doing jumping jacks? Or sitting in a circle doing stretches on the count of 10.
Today, the sports science staff is an integral part of every professional organizations and collegiate athletic departments. They are vital in keeping players playing and not sitting.
DRIVN offers performance coaches, medical personal and training staffs the tools not only communicate quickly and efficiently with athletes and coaches about training programs and habits, but ways to collect data important in monitoring individual and team-wide fitness issues.
Toronto FC, a member of Major League Soccer, has found DRIVN to be an enormous aid to its sports science staff.
“We are constantly looking for a competitive edge,” says Jim Liston, Toronto FC’s Director of Sports Science. “With DRIVN, we can track our players’ recovery and progress. It makes it easy to educate coaches about a player’s performance.”
Or coaches can just give their players soup over ice.
By using DRIVN to collect data on perceived performance, stress, sleep, diet, fatigue and more, coaches and trainers are able to head off potential problems.