Sports Performance Has Evolved and DRIVN Has Kept Up

May 16, 2017 by Tim Nash

I have an old Sports Illustrated. The cover date is July 4, 1960. Articles teased on the cover are about Bill Veeck, Archie Moore and the US Olympic Trials. But the most interesting part of the magazine is the ads.

Cameras, video recorders, cigarettes, telephones, cigars and a whole lot of alcohol are the most prominent products being advertised, but one Campbell Soup ad caught my eye. It was for “Soup on the Rocks.”

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Filed Under: Athletic Performance, Fitness, RPE, Sports Performance, Strength Training

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